Clinical trial advertisement The rules and the regulations regarding clinical trial advertising to the patients still remain complex, and they are only becoming more difficult with the coming of the latest advertising opportunities. Sad to say, the clinical trial advertising regulation is now lagging behind the 21st century trends in social media. While the FDA had assembled the policy for advertising medical devices and drugs thru social media, they haven’t yet made the set of guidelines particularly for advertising and recruitment for the clinical studies. While there are existing rules that are certainly relevant, there are still some researchers and other organizations that can shy away from requesting the guidelines for the personal studies for afraid of not properly following them. When getting ready to advertise the clinical trial thru the social media or with any other online system, bear in mind the general trial recruitment plans and ethical recommendations. Apply the social media recruitment and advertising within the context and in synchronization with the existing patient recruitment plans. For example, when using Twitter to advertise the clinical trial, be sure to permit for probable shares and retweets – leave sufficient free fonts in the tweets for such events. If you select to advertise the study in a kind of format, you will need to look for the way to present mutual risk and benefit data, as well as the link to the more complete information. One more consideration is that when it deals with the application of set-up, social media, and some other interactive online forms to advertise the clinical trial is about how exactly you planned to communicate and to interact with possible participants. When content has been posted online, thousands of users from around the world has that instant access to the contents and have the capability to comment and share. How it will affect the recruitment process? For instance, if you post the ad for the clinical trials on Facebook, how it will react and respond when the potential participants asked the questions, tag their acquaintances, or start interacting with the other participants or possible participants? Lastly, consider the particular rules and ethical regulations that apply to every social media set-up and the online forum. Lots of caregivers and patients have been shifting to online resources, like the patient forums, to know about treatment options of different diseases, making these the tempting options for the recruiters of the clinical trials. If allowed, the can be able to utilize those patient forums to allocate information and to build awareness of the clinical studies, probably recruiting target patients. But, some groups or forums can strictly prohibit such advertisement, so make sure to tread cautiously and to comprehend the rules of each site, group, and the forums before joining and advertising. The clinical research business has yet to find out the whole scope and probabilities of the 21st century recruitment strategies, but it is in its path. There is really no denying about the significance of online advertising and social media in the future, so the clinical researchers needed to move forward, then, stay updated by keeping their eye on trends, sharing and recording results by using the latest advertising and recruitment methods, and trying on different approaches while still keeping the regulations in mind.
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February 2020
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